7 reasons why you should be using BossLady Bio as the link 🔗 in your Instagram bio

April 25, 2021

Marketing yourself online used to be complicated. In order to be visible online and share your info with others, you needed an expensive, custom-coded website that was difficult to update.  

We get it. Heck, here at Mission Entrepreneur we build websites. We might be a little biased, but we’re suckers for a beautiful, useful website, but we began to notice something.  When it came to the ongoing effort it takes for people to manage their websites…the struggle was real. When we handed over a client’s brand new shiny website, it was a bit like handing over the keys to a space shuttle. Managing it and updating content can take some training.

Other clients found themselves in that in-between space of needing more than just social media to market themselves but not yet ready for their own website.

So we created a simple and affordable solution that simplified the entire process: a better link in bio.

Introducing . . . BossLady Bio, an easy-to-use web app that turns the link in your Instagram bio into a powerful mini-site. It takes only a few minutes to set it up and then you can use your bio link across ALL of your social media accounts…and everywhere else you’d share a website link. 

Like other link in bio tools, it helps you organize your content and links and share more than the single link that Instagram allows you to. But unlike the other link in bio tools on the market, BossLady Bio isn’t just a list of links or a grid of tappable images, it’s a powerful mini-site with images, unlimited links, and even video capability that is designed to look great on mobile and desktop. 

Who can use it?

Link in bio tools are uniquely suited for people who have more than one key resource to share. 

People like:

  • Service providers and freelancers
  • Direct sellers and social commerce entrepreneurs 
  • Bloggers who have online stores or affiliate links
  • Entrepreneurs who offer more than one product line or service
  • Small business owners who run promotions or partnerships
  • Team builders for recruiting and communicating with your team members
  • Nonprofits and community organizations

But is a link in bio tool right for you? And if it is, why should you use BossLady Bio as your link? Let’s dive a little deeper and find out.

Here are 7 reasons you should use a BossLady Bio as your social media link. 🔗

Reason #1: You don’t have your own dedicated website.

If you haven’t had the time or the resources to build a website yet, you’ve wanted to but just haven’t known where to start, or you’re in that in-between space of being not quite ready for a full site, then this is the tool for you.

You can create your BossLady Bio mini-website in about 10 minutes. Your content can include your profile photo and other featured photos, your brand statement, links to other resources (like a YouTube video, an affiliate link, an online store, and more!) and contact information. The tool is optimized so your mini-site looks great on mobile phones, iPads, and desktop browsers.

If not having a website has been holding you back…this could change everything by helping you get a professional-looking mini-site up FAST. 

When you sign up and reserve your bio name, that’s your new, easy-to-remember shareable link.

Reason #2: You have a website and have at least one other link to share.

But what if you already have a website? Should you even use a bio link tool? 

BossLady Bio can complement your current website by making it easier for you to make fast changes to your content and links, but also for your followers to find the right resources for them. Your BossLady Bio is like the “cover page” to your website highlighting your best links and content in a way that’s attractive and compelling.

Unlike a website that can take someone else updating it or some coding, you can update your links in a few seconds in your bio for resources like a Zoom link to a coffee chat, a promoted product in your store, or an affiliate promotion.


Reason #3: You’re multi-faceted and do more than just one thing.

If you’re like most of our clients (and us!), we do lots of things. Meaning: we have a primary job or business and several other activities, brands, and causes that we work toward. So if you’re multi-faceted and you’re building a personal brand, you’ll need to direct people to those different things.

Users include: 

  • Direct sellers supporting more than one brand or product line
  • Bloggers and influencers connecting their audience to their blog posts and promotions, while connecting media opportunities to their media kits 
  • Podcasters connecting people to their most popular posts and to encourage them to sign up for their email list
  • Real estate agents establishing themselves as the go-to resource in their area
  • Super moms managing volunteer groups and church youth groups


Reason #4: You are marketing on Instagram, TikTok, and/or Facebook and want to make the most of the single link in your bio.

That single link in your bio is a prime social media real estate. If someone clicks that link, you should be maximizing the likelihood of them signing up for your email list or buying from you. If you just list your blog as your link in bio, someone might click through, look at your homepage, and if you’re lucky, read a post or two. If you’re listing only your corporate page as your link in bio, you haven’t given someone a specific reason to watch a particular video or purchase a single recommended product.

But by using the bio, you can create a compelling reason for someone to understand exactly how they’d benefit from clicking that link. 

“17 keto recipes that have hundreds of 5 star reviews!” is more compelling than simply listing the link to your recipe blog. You could also market your lead magnet so you can grow your email list with interested subscribers, “Sign up to download the perfect no-cook breakfast recipe book.”

Reason #5: You want your content to pop!

With a mini-site, you can showcase links with featured images to make your links more compelling. BossLady Bio is designed to showcase your products or services, testimonials, resources, news, and promotions with both links and images. Humans are highly visual and by pairing your links with images, you’ve increased the likelihood of someone clicking the resources that’s most appealing for them.

If you’re in real estate, you run a food blog, or you manage a pet rescue, you already know how critical photography is to capturing attention. With BossLady Bio, you can create 3 featured links that have images and descriptions so you can highlight your top recipes and most importantly, drive traffic to your email opt-in so that you capture leads rather than just people browsing your free content. 

Reason #6: You have a sales funnel and/or more than one call to action. 

Trying to drive traffic to the top of your sales funnel? You can use that single link in your social media bio. But if you have more than one freebie or if you’d like to showcase your freebie with both the link, an image, and an irresistible description you can use the BossLady Bio mini-site.

Users have been saying that they love taking back control of their own marketing and updating their own content straight from their phone!  

Reason #7: You want to immediately make an impression and stand out.

People make snap decisions about whether or not to follow someone and about whether or not to click a link. BossLady Bio is the ONLY bio site tool currently on the market with video capability so you can introduce yourself and captivate people with a 10-second video with a highlighted featured link. 


So what are you using right now as your link in bio? If you had unlimited links, what could (or should) you link to?  Our users are connecting their followers to their best and most helpful content all across the internet!

Resources like:

  • Google Docs and PDFs
  • Dropbox files
  • Training videos on Vimeo and YouTube
  • Online quizzes
  • On-demand workshops
  • Email courses
  • News articles
  • Book club reading lists
  • Printable workbooks and checklists
  • eCommerce sites
  • Amazon.com affiliate stores
  • And so much more! 

So if you’ve been meaning to get your content out there in the world, BossLady Bio gives you an attractive, organized, and professional way to share all that good stuff! With a free version of BossLady Bio available, there’s no excuse for not giving it a try. 

Read more about what BossLady Bio can do for you or sign up for yours.


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