About Me

Hello There

Hi, I’m Jen Griswold, successful serial entrepreneur, founder of Mission Entrepreneur, and the co-founder of Team GiVe. I’m also a mom, military spouse, author, military officer of more than 20 years, and a top leader in a #1 North American skincare brand. But it wasn’t always this way.

As a military family that moved every few years, I struggled to find a traditional job that fit my needs. I had skills and I was smart, but the jobs out there weren’t flexible. I finally realized that I’d never find that “magic job”, but I needed to create my own. So I started my own business.

Fast forward 10 years later, I’ve helped over 9,000 women start and run businesses. Then I built another business with the sole mission of supporting and empowering women through business. 

I could have fast tracked my success (and skipped over a lot of frustration) if I had a mentor to provide support and guidance. I believe you deserve to work with other women who will come alongside you and guide you step-by-step to develop and grow a business that
sustains you and your family . . . and makes you proud. 

Our Mission

The problem is . . . you have a business but not an actual brand.

At Mission Entrepreneur, we know that you want to grow your business.  In order to do that, you need to differentiate yourself from your
competition. . . and do it the right way. In other words, your business needs a
brand. The problem is you’re not sure how to make yourself stand out as the obvious choice for your customers and you’re not sure what to try next, which makes you feel chronically overwhelmed, frustrated and stuck.  

We understand how frustrating it can be to feel like you’re always one step behind your goals which is why we assembled an experienced team of women to help you create branding and website solutions that are easy and affordable to set up and will make your business stand out


Friendships, family, little joys… that’s what life is all about. And no, it’s not always perfect! I believe in sharing our challenges and joys as we navigate this crazy world together. Let’s face it, our busy lives are a little messy and it’s always better when we’re not alone!


We can spread a ripple that changes the world a little bit every day. Imagine the possibilities if we all committed to trying new things, not giving in to fears, and learning new skills. My book and educating others is part of how I continue to live, give, serve, and grow. What will you do?


I believe that we have a purpose in life. Some refer to this as a calling. I think of it as service. As a veteran, military spouse, and Air Force reservist, I choose to dedicate my service to our country, our military, and to empowering the families of those who serve.


I believe that we have a purpose in life. Some refer to this as a calling. I think of it as service. As a veteran, military spouse, and Air Force reservist, I choose to dedicate my service to our country, our military, and to empowering the families of those who serve.

Jen Griswold

Jen Griswold

Founder & BossLady in Chief

With several successful business ventures under her belt, Jen now pursues her deep-seated passion to help women find fulfillment and empowerment through entrepreneurship. 

Jen earned a Bachelor’s of Science in Human Factors Engineering at the United States Air Force Academy and a Master’s of Education degree in Human Resource Development from Colorado State University.  Despite her degrees, Jen earned her most valuable lessons from the “Business School of Hard Knocks,” failing forward and learning through trial and error consistently over the last 12 years.

A believer in the theory that life begins at the end of your comfort zone, you can usually find Jen at yoga, bootcamp or devouring business podcasts before the sun comes up. She spends most of her office hours next to her trusty sidekick, Preston, a spoiled and quirky rescue-dog with an overbite and the cutest handshake ever.

Jen lives in Arlington, Virginia with her hunky pilot husband, Kevin, and their two insanely busy and fun tweens, Cole and Ally.

Sandy Thompson

Sandy Thompson

Chief of Mission Control

As our mission control operator, Sandy is the heart of operations and keeps everything running smoothly. She’s not only the Chief of Mission Control, but she’s the Chief of Everything. Sandy is a busy mom of twins, entrepreneur, veteran, and military spouse. While teaching in the Air Force, Sandy developed a passion for helping others achieve their goals (and finding the tools that make it easier).

She has a BS in Political Science from the United States Air Force Academy, an MBA from Trident University, and is trained to fly and teach others how to fly the military’s largest aircraft all over the world. As a pilot-turned-instructor, Sandy developed a love for checklists, automation, and smooth landings, along with a passion for helping others. She now uses all that talent to support both the Mission Entrepreneur team and our incredible clients.

Kara Moore

Kara Moore

Website Commander

As our website commander and tech architect, Kara can often be found with a mug of black coffee helping women get their new websites up and running so they can focus on building their businesses. With a decade of experience as a VP of Marketing and Operations, a former competitive college athlete and several years in website design and branding, we’re convinced that there’s nothing she can’t do!

Kara is married to the love of her life (who she fell in love with at first sight!), the proud mother of two teenagers, and a dog mom to a darling cockapoo. She’s not ashamed to say that she’s obsessed with golfing with her husband, creating functional–and beautiful–websites, and riding her Peloton.



Head Graphic Designer & Dreamer

Leanna is a former high school teacher who switched gears to build a home-based business which allows her flexibility to work from home when she’s not chasing her two children around. Armed with a Master’s degree in Instructional Technology, a background in tech, as well as her epic graphic design skills, Leanna is passionate about educating other women and helping them build beautiful brands. 

Between running her own business and supporting Mission Entrepreneur, Leanna still finds time to be a devoted wife and mother, avid runner, and pizza connoisseur.

Allie Smith

Allie Smith

Content Marketing Navigator

As a copywriter, professional photographer, online entrepreneur, and busy mom, Allie comes to Mission Entrepreneur armed with a BA in Literature and Writing Studies and an MS in Instructional and Performance Technology. You’ll often find her at her laptop at O’Dark Thirty, creating and revising content and training or editing photos.

Allie lives in Boise, Idaho with her husband, two children, and rescue Chihuahua with a Napolean complex.

Angela Uebelacker

Angela Uebelacker

Customer Care Ground Support

As a military spouse, busy mom, entrepreneur and world traveler, Angela knows the struggle of balancing many roles. While working in the healthcare industry, Angela developed her passion for helping and encouraging others. Currently, she is focused on being a great mom to her daughter and staying present for her family.

Angela was a long-time guest blogger for Mission Entrepreneur and is now making sure our clients stay inspired with our Customer Love Notes.