Decoding Website Jargon: The Boss Lady’s Glossary of Tech Terms

Decoding Website Jargon: The Boss Lady’s Glossary of Tech Terms

Got tech terms? If you’re just starting your business, designing your first website or trying to figure out this whole online space, the website lingo can get frustrating when you just want to get up and running as fast as possible. So we’re dishing out the essential terms you might want to know as you’re building your presence online.


What’s a backlink? Backlinks are links from other websites that ‘back’ to your own content. Backlinks are a key factor in whether your page ranks on Google…meaning, Google’s algorithm bots notice “hey, lots of sites across the web are linking to this particular article–that must be a good post! Let’s feature it for that topic.” Essentially, backlinks add to your website’s street cred.

It’s also a good idea to have links in your posts to other high-quality content on the web. What can you link to? Without overdoing it, consider linking to other blog articles you’ve created on your own website (internal backlink) or resources out on the web that add value to your content, such as other articles, research, books or YouTube videos (external backlink).


Websites need to load quickly and compression makes files smaller for faster upload/download and use less disk space. JPEGs are a form of compressed images making them ideal for the web, but can lead to loss of image quality if re-saved multiple times.

Domain or URL

To get your website started, you must first have a domain name for your website. Your domain name is the “street address” that navigates people to your site. All those tech-savvy peeps will refer to this as your domain name, but it’s really just the “www-link” that points to your site. You can buy a custom URL such as “” on Google domains or another domain vendor. Or, some, like our BossLady websites, offer free domains with their service. Once you purchase a domain name, you’ll need to renew it periodically (often every year or two) so in a sense, it’s like renting rather than buying. 

Error 404

A 404 error message means the page you’re trying to reach cannot be found. Outdated and broken links will reroute to an error page which can be frustrating for the site user. You can often customize what your site’s 404 page says, so you can add some personality to your copy and direct someone to other helpful resources on your site.


In web design terms, the “fold” represents the line past which someone has to scroll to see more content. Think of newspapers (the top half of the front page was “above the fold”) and is where the major stories had maximum effect. You’ll want your most compelling and informative headlines and images right where your user can see them…above the fold.


Hosting, domain names, and websites go hand-in-hand. A hosting service is like your website’s landlord in a sense. While technically possible to host your own site, it’s not practical (you’d need mad tech skills, multiple servers, 24 hour-a-day support, ports for access, etc). Instead, you just do a one-time setup with your hosting service and then they manage the technical aspects of services.


Metadata can be thought of as behind-the-scenes information on your site that describes the site or content of a piece of your site (like an image title and description). Think of it as the details on your digital photos (name, date, location, file title, etc). When you upload a photo or a blog post, you’ll have an opportunity to add extra information to help search engines find your content. Google “reads” both the content on your webpages and this backend metadata to help people discover when they’re searching for content like yours.


Opting-in means that someone is exchanging their email address for some information on a website. Opt-ins (also called Lead Magnets) are free samples you provide an audience member which often requires them to provide their email address.  

Opt-ins can include a complimentary consultation call, audio download, eBook or PDF, chapter of your book, checklist, email course, training video or video series, a weekly newsletter, quiz, and more. 


A plugin is a piece of software that you can add-on to your website to add extra functionality. They can be great, inexpensive (or even free) and there are virtually endless plugins available in WordPress. One word of caution: only install what you need. We’ve discovered that plugins can sometimes alter (or damage) functionality or slow down a site’s performance, so it’s always a smart idea to back up your site before installing a new plugin. 

Search Engine Optimization (SEO)

Short for “Search Engine Optimization.” SEO refers to the design of a website for better ranking on search engines or to make sure your site is found on a Google search. It’s hard to get found when Google thinks you’re invisible! SEO may be Greek to you right now, but search engine optimization is an important way to get discovered by people already searching on the web for content and services just like yours. And did I mention that it helps you get found for free? 

You can fix your SEO with the following tips, but keep in mind that building SEO mojo takes time and consistency.


Website templates are pre-designed webpages that someone can use to pop in their own text content and image content with little, or no, editing of the layout or design elements. Templates allow a person to build a reasonably priced personal or business website that can then be listed in search engines so users can search for your specific product or service. 


Who has time to write custom code when you can just add a widget? Widgets are various components that can be added to a site without having to write code. Helpful site widgets include countdown timers on a sales page or an Instagram feed widget that displays your latest posts. Widgets are a fast and easy way to customize the look, feel, and functionality of your site.

We hope you found this glossary helpful! So what’s the next step for getting your business online?  Want to build a brand color palette that pops? The first step in getting online should be to figure out your brand style. 

With literally thousands of color options, how do you choose that perfect combination to create a color palette that makes your brand sizzle and stand out from the competition? 

We’ve got you covered.

Grab our brand new guide that walks you through the entire process of decoding your brand’s personality into a color palette that grows your audience and speaks to your ideal client and tells your story.

Get the Brand Color Palette guide delivered to your email inbox and start building your brand today.